DORCO Journey to Perfection
Introducing a new brand film that reimagines the future of shaving
2025 marks the 70th anniversary of DORCO – a significant milestone in the company’s history. Since 1955, DORCO has continued to evolve through consistent innovation and product excellence. To commemorate this anniversary, DORCO is introducing a new brand film that reflects DORCO’s renewed identity and direction.
The film presents four core themes, or ‘Edges,’ that define the brand’s approach to shaving and innovation. These edges are more than just visuals, they represent the mindset, values, and forward-looking attitude that define DORCO.
Now a new chapter begins. Watch the film to see where DORCO’s headed.
The four edges in the brand film represent a deeper concept that captures key aspects of DORCO’s identity and vision. The following interpretation offers a closer look at the meaning behind each edges feature in the film.
Edge of Inspiration
Inspiration lies at the core of every DORCO blade. It is the foundation of decades of R&D, driven by passion and precision engineering. We believe that even a simple shave can become a meaningful ritual that reflects care, craftsmanship, and confidence. At DORCO, innovation begins with inspiration.
Edge of Possibility
This represents DORCO’s forward-looking mindset and relentless pursuit of what’s next. We are constantly refining our technologies to provide a smoother, closer, and safer shave. By reducing skin irritation while enhancing performance, we continue to set new standards for tomorrow's grooming experiences.
Edge of Creativity
DORCO’s technological advancements stem from curiosity and bold thinking. We challenge conventions to redefine the potential of shaving tools. Each product strikes the perfect balance between precision and comfort, showcasing our commitment to creative engineering.
Edge of Adventure
Shaving is more than just maintenance — it’s a journey of refinement. Every DORCO blade represents a step forward, not just in grooming but in how we prepare for perfection. They embody the spirit of exploration, growth, and evolution. With each edge we craft, we aim to deliver an experience that empowers people to start each day with confidence.
Looking Ahead
DORCO’s 70th anniversary is not only a celebration of the past but a clear statement of future direction. The new brand film reinforces DORCO’s intent to remain agile, relevant, and innovative – offering a sharper, younger image of DORCO for the next generation.
“The journey to perfection continues.”
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